Discover how innovations are supporting football
The special exhibition Innovation in Action: Football Technologies on and off the Pitch explores how technology is supporting football - from the pitch to the broadcast booth and beyond.
Developed in close collaboration with FIFA Innovation, the exhibition explores the evolving relationship between people and technology in football. Visitors can immerse themselves in digital experiences and innovations direct from the pitch. They will discover five core themes: Broadcasting and Media, Intelligent Data, Refereeing and Fair Play, Staging the Game, and our Innovation Lab, where they can bring their own ideas to life.
Explore how technology connects every aspect of the game
Dive into the technology that drives everything, from the big screens to the condition of the pitch. Once the game gets underway, information is a key component for coaches, analysts, officials and fans. From the ball to the players themselves, if it’s on the field, technology tracks it.
Think you can handle the pressure? Step into the Referee Review Area and make the call yourself. Learn how the refereeing team uses technology to make fast, accurate decisions while maintaining transparency for players and spectators.
Relive the moment football first entered living rooms in 1954 and see how far it’s come. From early radio commentary and this camera from the 1954 FIFA World Cup to today’s 4K live-streaming apps, explore the innovations that have connected fans across generations and continents.
Innovation in Action: Football Technologies on and off the Pitch offers a behind-the-scenes look at the technologies supporting football and invites you to experience the game through the eyes of a referee, broadcast director, football analyst, and more.
Impressions from the exhibition
The exhibition can be visited between 1 October 2025 and 31 March 2026 at the FIFA Museum in Zurich. Entry is included with a regular museum ticket.
Buy tickets online and save
Buy your tickets in our online ticket shop and get a discount. Find all information plus ticket prices, partner benefits and our ticketing FAQ here.