13 May 2025 – 17 August 2025 | ZURICH, Switzerland

The FIFA Museum in Zurich presented a brand-new pop-up exhibition dedicated to the FIFA Club World Cup 2025™ which kicked off in the United States in June 2025. The temporary display offered visitors an exclusive behind-the-scenes look at FIFA’s new flagship club competition and the global game’s most successful teams.

The pop-up included standout objects from the tournament, such as the official adidas match ball, whose dynamic design paid tribute to the 1994 FIFA World Cup™ and the host nation’s flag. The exhibition also highlighted the newly designed trophy through original concept drawings, offering insight into its innovative structure that included rotating elements and multilingual engravings celebrating football’s truly global reach.

Visitors could also explore the origins of the sport itself, with a special showcase on the 13 original Laws of the Game, which were engraved on the new trophy and remained foundational to modern football. Alongside this, the exhibition featured the official tournament regulations, squad rules, and items from the historic draw that took place in Miami the previous December.

Adding to the experience, the museum’s iconic The Rainbow installation was transformed to include the jerseys of all 32 participating clubs. Interactive touchscreens surrounding the display allowed visitors to dive into each team’s path to qualification, their club legends, and defining historical moments.