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During the final week of the FIFA Club World Cup 2025™, the FIFA Museum is on-site in New York City where the semi-finals and the final take place to present the “Legacy Tunnel” at Michelob ULTRA’s Pitchside Club from 8 to 13 July.

Sharing the magic of soccer and celebrating the beautiful game’s heritage and culture, the FIFA Museum is proud to contribute to the tournament with an exhibition that showcases original club shirts from some of the most iconic legends of the beautiful game.

Michelob ULTRA, official beer sponsor of the FIFA Club World Cup 2025™, is celebrating the lead-up to the Finals with the all-new ‘Pitchside Club’ – giving 21+ fans a Superior Soccer Social Club to enjoy the summer’s most thrilling tournament.

Fans who RSVP for a free ticket at Michelob ULTRA’s Pitchside Club website will be able to access the club for exciting programming, interactive experiences, live screening of the matches, ice-cold beverages and more.

For further info about the Michelob ULTRA’s Pitchside Club, please click here: Pitchside Club | Michelob ULTRA